Have you heard the buzz about social media? Yes, social media has fully permeated popular culture across the planet over the last year. But this is not some flash in the plan phenomenon.
Just consider these interesting factoids:
— Social media use on the rise: More than 71% of businesses plan on increasing their use of Facebook, Twitter, YouTube and blogs in 2010, according to the 2010 Social Media Marketing Industry Report.
—Mass consumer adoption of social media: With more than 400 million people on Facebook and more than 1.2 billion Twitter updates in January 2010 alone, these are numbers you just cannot ignore.
—Small businesses are dominant players: Small businesses are cashing in quickly on social media. Surprisingly, half of small businesses using social media say lead generation is its top benefit –Small Business Marketing Forecast 2010.
—Social media drives search engine optimization: The top three benefits of social media marketing are (1) generating more exposure for the business, (2) increasing traffic to websites and (3) improving search engine rankings. –According to 2010 Social Media Marketing Industry Report.
